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with the franchisees. All through marketing materials and other commercial actions and activities focused on product distribution channels. On the

The standardization process in franchises is perhaps one of the most important points when managing this business model. The challenge

The trade marketing area is still very broad and this can cause confusion about its real role in the company’s

The digital age has transformed the way brands must interact with consumers. Therefore, efficient Brand Management is a necessary path to

One of the most efficient ways to achieve better results in marketing is to increase team productivity. But a motivated