Marketing automation: optimize processes and boost your productivity
One of the most efficient ways to achieve better results in marketing is to increase team productivity.
But a motivated team alone cannot work miracles, no matter how important that is. And at this point we need to analyze the workflows and adopt marketing automation that can make the routine much more fluid, efficient and agile.
This way, you can reduce repetitive operational tasks that take up your team’s time and create bottlenecks in your operations . Read on to find out which types of processes can (and should) be automated in marketing.
Importance of automation in marketing
Manual and repetitive tasks leave your employees tired and unmotivated, and they also prevent your team from focusing on more strategic projects.
According to the survey , 35% of companies are looking to automate marketing to reduce manual tasks .
In other words, many companies have already understood that automation is a path of no return for businesses that want to remain relevant in the present and in the future. Discover some of the advantages:
- Leverage team productivity;
- Reduce human errors;
- Focus on strategic projects with more time;
- Deliver tasks on time;
- Establish processes that help increase the quality of parts;
- Create a standardized routine to have more fluidity.
Processes for your team to automate in marketing
The tips we are going to list below are often underestimated in our routine. However, those who have already adopted them know the advantages of implementing them in their daily lives.
Automating some routine details shows that working hard is important, but working smart helps your team reach the goals set out in the marketing plan faster.
Standard Briefing Template
Receiving a good briefing may seem like a luxury, but it should be a must in the request and creation process.
A briefing template can help establish this process on a daily basis. Those who work in marketing know the value of receiving a complete document to execute a project . The result is greater speed and quality, in addition to minimizing the chances of changes and rework.
Centralize requests in one place Managing requests across multiple points of contact takes away from your team’s time and productivity. Automating the communication process makes everyday life more efficient.
Invest in a workflow tool and eliminate the habit of using multiple channels at the same time (such as phone, email, WhatsApp, Slack, Trello, Asana, Google Forms, etc.) to receive requests in a dispersed manner .
Customizable templates
This is the best way to avoid operational work and reduce the volume of requests received, giving internal and external customers the autonomy to customize according to their needs.
With some ready-made templates , you not only minimize internal work, but also speed up the productivity of those on the front line, who can do everything on their own and within the brand standard.
This way, it is possible to reduce the number of orders , in addition to not having to wait for the task to be performed. But, in this case, remember to have a tool that helps ensure that the parts remain within the brand standard .
Scheduling social media posts
This is a basic tip, but very important for companies that invest heavily in a social media strategy.
Using the right tools to schedule and publish your content optimizes time. In addition, many software programs offer data-based insights to trigger publication on the best days and times .
Sending emails on a large scale According to Pew Research
92% of people online use email . This means that it is still a relevant channel for your communications. Nowadays, there are ways to automate sending emails and, most importantly, personalize the journey to the most appropriate moment for your customer to buy . This helps to educate your lead, increase their relevance and, in the future, even boost your conversion rate.